On this page, I share with you some of my favorite videos, articles, and other assorted artifacts related to Apex Innovation, Pretotyping, and The Right It.
Stanford Entrepreneurial Thought Leaders Seminar
Since 2011, Stanford University has been an amazing supporter of my work and has given me many opportunities to research, practice, and teach pretotyping with both students and faculty. It was an honor and pleasure to share my latest work, and book, at the Stanford Entrepreneurial Thought Leaders Seminar on March 2019. |
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Video series: Failure Bites. Bite Back!
I am producing a series of videos to complement and augment my book, The Right It.
Here are the first three to get you started:
I am producing a series of videos to complement and augment my book, The Right It.
Here are the first three to get you started:
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The Pretotyping Manifesto @ Stanford GSB
Pretotyping and The Right It (and my skills as a speaker) have come a long way from 2012, but the basic principles have stood the test of time. As evidence, here's an oldie but goody lecture recorded at Stanford in 2012. |
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Fun with pretotyping: Second Day Sushi
Would students risk intestinal parasites to save a few bucks on sushi? What's your opinion? Now let's see how we use an impostor pretotype to go from opinions to some initial data in less than two hours. Note: While there are some valuable lessons in this video, I was just having some fun along with some Stanford students. I don't advocate consuming sushi close to its expiration date :-). |
IEEE Computer: Entrepreneurial Innovation at Google
In 2011, Patrick Copeland and I were invited to write an article that explained the different ways Google fosters, practices, tests, and rewards innovation. Although the company has grown and changed quite a bit since the article was first published, the core principles are still valid. Here's a PDF copy of the article. |
FORBES: How And Why One Man Became A Failure Guru Inside Google
... Savoia took on a new role as “innovation agitator, engineering director and failure analyst” at Google. One key that he [points to] is that business moves too quickly now, in many industries, to make detailed business plans and to learn from historical business lessons. Rather, they say entrepreneurs should develop an idea and product quickly, testing it to see if customers are interested in buying. Savoia calls this pretotyping. That means pre-prototyping, speeding up the testing.
While classic prototyping takes weeks or months of an entrepreneur’s time investment, Savoia argues that pretotyping can take hours or days. He believes it brings faster failures, more success and fewer missed opportunities. “You can’t escape the law of failure,” he told our group of MBA participants. “You just use it differently. Bad failure is slow failure."
I'm not crazy about the "Failure Guru Inside Google" title, but here's the full article anyway.
... Savoia took on a new role as “innovation agitator, engineering director and failure analyst” at Google. One key that he [points to] is that business moves too quickly now, in many industries, to make detailed business plans and to learn from historical business lessons. Rather, they say entrepreneurs should develop an idea and product quickly, testing it to see if customers are interested in buying. Savoia calls this pretotyping. That means pre-prototyping, speeding up the testing.
While classic prototyping takes weeks or months of an entrepreneur’s time investment, Savoia argues that pretotyping can take hours or days. He believes it brings faster failures, more success and fewer missed opportunities. “You can’t escape the law of failure,” he told our group of MBA participants. “You just use it differently. Bad failure is slow failure."
I'm not crazy about the "Failure Guru Inside Google" title, but here's the full article anyway.